Clavis: Shopper Marketing Expo
Clavis Technology will be exhibiting at the prestigious Shopper Marketing Expo conference in Chicago, Illinois from October 8th through October 10th. We are excited about all the incredible speakers...
View ArticleOnline Retail Store Promotions
Increase Sales With Better Online Promotions In-store trade promotion is essential for brands keen to prop up sales in a flagging market and grow market share in key retail stores. Effective promotions...
View ArticleShopper Marketing Expo
Clavis Technology will be exhibiting at the prestigious Shopper Marketing Expo conference in Chicago, Illinois next week from October 8th through October 10th. We are excited about all the incredible...
View ArticleeCommerce Value Calculator
Clavis releases a value framework for calculating the potential sales up-lift that brands can expect by optimizing their digital channel performance. Shopper Marketing Expo, Chicago, Illinois October...
View ArticleCPG Multichannel Optimization
Clavis recently completed a study where we looked at over 150 brands in 17 of the top online retail stores in the US. The brands included some of the biggest sellers in food & beverage, health and...
View ArticleNew Clavis White Paper
The market for consumer packaged goods (CPG) is changing rapidly as more and more consumers opt to perform their weekly grocery shopping online. It makes sense. Who really wants to spend their weekend...
View ArticleDigital Opportunities for CPG
Last month, Dave Fleming, a marketing manager at Tetra Pak was interviewed by FoodProductionDaily.com about the opportunities and risks for CPG companies in the new digital sphere. We were impressed...
View ArticleFirst Moment of Truth
The interaction between a shopper and a product, whether it is in a physical store or online, is commonly called the “first moment of truth”. In a traditional brick and mortar store, shoppers buy...
View ArticleOnline CPG Sales Growth
The first part of a new study from Deloitte, entitled “Digital Commerce in the Supermarket Aisle” sends a strong message to consumer packaged goods manufacturers: adapt to the new digital landscape or...
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